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The demand for color televisions in India is rapidly increasing due to advancements in display technology, smart features, and evolving consumer lifestyles. With the growing adoption of high-resolution Smart TVs, LED TVs, and large-screen displays, households are upgrading their entertainment systems at a fast pace. The Indian television market is witnessing steady growth, driven by higher digital content consumption, OTT platforms, and improved affordability. However, modern televisions also contribute significantly to electricity consumption, which can impact monthly energy bills. This makes it essential for consumers to choose energy-efficient televisions with BEE star ratings to optimize power usage and reduce long-term costs.
To ensure compliance and promote energy conservation, televisions must adhere to standards such as IEC 62087-3:2015, IEC 62301 (Ed 2.0), and IS 616:2017, which define energy performance and safety requirements. The Bureau of Energy Efficiency (BEE) plays a vital role in regulating energy usage by assigning star labels to televisions, helping consumers identify energy-saving products.
A higher BEE star rating indicates better energy efficiency, lower electricity consumption, and reduced environmental impact. By choosing BEE-certified color televisions, consumers can enjoy advanced viewing experiences while minimizing power usage and supporting sustainable energy practices.
Major Uses of Color Televisions :
Widely used in households for entertainment, news, and online streaming
Installed in commercial spaces like restaurants, salons, and waiting areas for customer engagement
Used in educational institutions for digital learning and presentations
Common in hotels and guest houses to enhance customer experience
Utilized in control rooms and security systems for monitoring and display integration.
| Product Name | Color televisions |
| Applicable certification | BEE Registration (Star Marking Label) |
| Applicable Indian Standard | IEC 62087-3:2015, IEC 62301 Ed 2.0, and IS 616:2017 |
| Compliance Requirement | Mandatory |
| Certificate issued by the Ministry | The Ministry of Power |
To obtain BEE certification for televisions, products must meet specific energy performance standards such as IEC 62087-3:2015 and IEC 62301 (Ed 2.0) , which assess power usage during operation as well as standby modes. The process includes testing in accredited laboratories, brand registration, and model approval before the final star label is issued. A higher BEE star rating reflects superior energy efficiency and better product performance. For manufacturers and importers, BEE registration is essential for legal compliance, smooth market entry, and building consumer trust, while for buyers, it ensures access to reliable and energy-saving television products.
Overview of IEC 62087-3: 2015 & IEC 62301, Ed 2.0 & IS 616: 2017
The standards IEC 62087-3:2015, IEC 62301 (Edition 2.0) , and IS 616:2017 play a crucial role in defining the energy efficiency and safety requirements for color televisions in India. IEC 62087-3:2015 outlines the standardized method for measuring power consumption of televisions under normal operating conditions, ensuring accurate evaluation of energy usage during regular viewing. IEC 62301 (Ed 2.0) focuses on assessing standby and off-mode power consumption, helping manufacturers minimize energy usage when the device is not actively in use.
On the other hand, IS 616:2017, which is aligned with international safety standards, specifies essential safety guidelines for electronic and audio-visual equipment, including televisions. These standards collectively ensure that TVs are not only energy-efficient and cost-effective but also safe for everyday use. Compliance with these regulations is essential for obtaining BEE certification and legal approval to sell color televisions in the Indian market, while also enhancing consumer trust and product reliability.

Product Evaluation & Applicability : Identify whether the product falls under mandatory or voluntary BEE certification.
Product Testing : Send product samples to a NABL-accredited lab for testing.
Types of Testing : Performance Testing (for star rating) & Safety Testing (if applicable with BIS)
Documents Needed : Factory License , User manual , BIS license , Evidence of the manufacturing unit's official address
Brand/Company Enrollment : Register the company/brand on the BEE portal and pay the required fee.
Application Submission : Submit application online and offline with signed documents.
Document Review: BEE officials will scrutinize the application to ensure that all submitted documents are in order.
Grant of BEE Certification: Upon satisfaction with the provided documents and application, BEE officials will issue BEE Certification.
Trademark / Brand Registration Certificate Sample details
Company Registration Documents
Authorized Signatory KYC Documents
BEE Application form
ID Proof of the ID Signatory
Retailer list
Test Reports
Bee label specimen
To ensure smooth BEE registration for frost-free refrigerators in India, different stakeholders such as manufacturers, importers, traders, and online sellers must follow specific compliance guidelines. These rules, defined by the Bureau of Energy Efficiency, are essential for meeting energy efficiency standards, BEE star rating requirements, and IS 15750 compliance.
| Category | BEE Certification Guidelines (India Compliance) |
|---|---|
| Indian Manufacturers | Ensure all frost-free refrigerators comply with BEE energy efficiency standards and IS 15750. Obtain a valid brand/trademark certificate before applying. Conduct product testing in NABL-accredited laboratories and apply the BEE star label as per official guidelines. Stay updated with evolving energy rating norms in India. |
| Foreign Manufacturers | Appoint an Authorized Indian Representative (AIR) for BEE compliance. Ensure imported refrigerators meet Indian energy efficiency regulations. Submit product testing reports from recognized labs and register on the BEE portal before entering the Indian market. Trademark registration is mandatory for BEE star label approval. |
| Indian Importers | Verify that the product falls under mandatory BEE registration categories. Ensure testing is completed in NABL-approved labs and maintain accurate documentation. Coordinate with manufacturers or AIR for certification and correctly display the BEE star rating label on products. |
| Traders / Distributors | Confirm that all products being sold are BEE certified and compliant with IS 15750. Avoid selling non-compliant appliances to prevent legal penalties. Ensure proper usage of BEE star labels and maintain valid certification records for regulatory checks. |
| Online Sellers / E-commerce Platforms | Online sellers cannot directly apply for BEE certification unless they are the original manufacturer. They must obtain a valid BEE certificate copy from the manufacturer or supplier and ensure that only BEE star rated refrigerators are listed, as per Indian compliance norms. |
Obtaining BEE registration for frost-free refrigerators in India can be a complex process involving multiple steps such as product testing, documentation, compliance with IS 15750, and adherence to guidelines set by the Bureau of Energy Efficiency.
For manufacturers, importers, and businesses, ensuring accurate BEE star rating certification, timely approvals, and regulatory compliance is crucial to avoid delays, penalties, or market entry barriers. At the same time, certified products gain a competitive edge by meeting the growing demand for energy-efficient refrigerators in India, improving brand trust, and increasing customer preference.
This is where Absolute Veritas plays a vital role as a trusted compliance consultant. With deep expertise in BEE certification, BIS standards, and regulatory approvals, Absolute Veritas assists businesses at every stage from documentation preparation and lab testing coordination to application filing and final certification. Their streamlined approach ensures fast, hassle-free BEE registration, minimizing errors and saving valuable time for businesses. By partnering with Absolute Veritas, companies can focus on scaling their operations while ensuring full compliance with Indian regulations, achieving smoother market access, and building a strong reputation in the competitive appliance industry.
For more information please contact us at cs@absoluteveritas.com
The BEE star rating (1 Star to 5 Star) shows the energy efficiency of a television, where a higher star rating means lower electricity consumption.
Televisions are evaluated based on standards like IEC 62087-3:2015 and IEC 62301 (Ed 2.0) for measuring energy consumption.
Manufacturers, importers, and brand owners of televisions must apply for BEE certification before selling their products in India.
BEE registration is valid for a specific period as defined by the authority and may require renewal after expiry.
The process includes product testing, brand registration, document submission, and model approval before the star label is issued.